That was up from 4 and 3.6 percent, respectively, in the previous quarter. The 540-unit chain reported same-store sales growth of 4.5 percent at company-owned units, year-over-year, in the third quarter, and 4.7 percent growth at domestic franchised outlets.
The results are steaks and filets with the finest, hand-selected levels of marbling on the USDA grading scale. Double R also owns the feedlots processing facilities, which ensures compassionate and accountable butchery. And, unless you enter a program like this, you can’t say with clarity and give a forthright answer about where the beef comes from.” The program has been in place since March and relies on free-range, humane, and socially responsible processes. Now people want to know where their food is coming from. “It used to be good enough to say that you served prime beef,” King said. Also, this partnership allows Smith & Wollensky to not only improve its sustainability but to provide guests with a story worth telling. Matt King, the brand’s executive chef, said big producers buy beef from multiple feedlots, then process and pack it, which leads to often-inconsistent cuts and unpredictably. Consistency is the theory behind this exclusive, single-sourcing partnership. Smith & Wollensky partnered with Double R Ranch to provide USDA prime steaks and signature filets to all locations. This is a steakhouse chain that does things a bit differently, and it all starts with sourcing. There are nine units of the 40-year old brand, with new stores on the way for Wellesley, Massachusetts, and Las Vegas.
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